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Magic Keys Radio

Magic Keys Radio: Unlocking the Secrets of Nonprofit Marketing and Fundraising

Archived from iTunes at https://itunes.apple.com/us/podcast/magic-keys-radio/id290413615. Items in this collection are restricted.

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Magic Keys Radio
Jan 14, 2011 Magic Keys Radio
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We're Magic Keys Radio, giving nonprofit organizations the "magic keys" to unlock the secrets of marketing their good cause. Whether it's writing a newsletter or a fund raising appeal, the Magic Keys hosts bring you the latest (and most fun) strategies to bring your donor communications to life. In this episode, Nonprofit Marketing Guide's Kivi Leroux Miller and Claire Meyerhoff host a lively discussion about one of their favorite topics -- Nonprofit Writing. Their guest is fund...
Magic Keys Radio
Dec 17, 2010 Magic Keys Radio
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Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part IV: Doing It Yourself without Doing Yourself In We'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Magic Keys Radio
Nov 19, 2010 Magic Keys Radio
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Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part III: Building a Community of Supporters Around You We'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal,...
Magic Keys Radio
Oct 15, 2010 Magic Keys Radio
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Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific Program We'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions:...
Magic Keys Radio
Sep 17, 2010 Magic Keys Radio
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Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part I: Getting Ready to Do It Right We'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
Magic Keys Radio
Nov 20, 2009 Magic Keys Radio
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It's a tough job, but somebody has to do it. We're talking about marketing your good cause. Day in and day out, you try to promote your organization's great work, deserving clients, hardworking staff and true-blue friends. This edition of Magic Keys Radio is dedicated to YOU. Kivi Leroux Miller and Claire Meyerhoff will chat with Julie Malkin, Public Information Officer with Lucas County Children Services in Toledo, Ohio. Julie is definitely a Magic Keys kind of gal and will share her tips for...
Magic Keys Radio
Oct 30, 2009 Magic Keys Radio
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It's the Halloween edition of Magic Keys Radio, so Kivi and Claire are going to frighten you with the SCARIEST aspects of Nonprofit Marketing. Join Kivi Leroux Miller and Claire Meyerhoff for Nonprofit Marketing Guide.com's signature radio show. And remember...a good story is a terrible thing to waste!
Magic Keys Radio
Sep 25, 2009 Magic Keys Radio
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The Magic Keys gals are back for another season of great shows about marketing your nonprofit. Kivi Leroux Miller and Claire Meyerhoff will be talking about their favorite thing -- STORIES! How can your nonprofit use their BEST marketing asset to show their mission in the best possible light. Their special guest for this edition is Dawn Fratangelo, an expert storyteller from her tour of duty with NBC News. A prolific writer and nonprofit activist, Dawn will tell us how a personal story she...
Magic Keys Radio
May 22, 2009 Magic Keys Radio
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The fabulous women of NonProfitMarketingGuide.com will help you unlock your marketing potential! Let Kivi and Claire show you their secrets for getting attention for your good cause by writing some great profiles of your donors.
Magic Keys Radio
Apr 17, 2009 Magic Keys Radio
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Join Kivi and Claire to talk about nonprofit email newsletters -- how you do them, why you do them, and whatever else you want to know.
Magic Keys Radio
Mar 6, 2009 Magic Keys Radio
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We'll be talking with fundraising expert Gail Perry about getting over the fear of asking for money. Join Claire and Kivi as we unlock the secrets of nonprofit marketing for your good cause!
Magic Keys Radio
Feb 20, 2009 Magic Keys Radio
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Learn how to get the most out of your fundraising silent and live auctions with special guest Matt Holiday.
Magic Keys Radio
Jan 30, 2009 Magic Keys Radio
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All about pitching - elevator pitches, pitching a story to the media, etc.
Magic Keys Radio
Jan 16, 2009 Magic Keys Radio
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How to position your nonprofit as an expert source, especially for the media.
Magic Keys Radio
Dec 5, 2008 Magic Keys Radio
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Got an End-of-Year Giving Plan? People give away lots of money at the end of the year, looking for those tax deductions. We'll talk about some easy ways you can throw a plan together and put it in motion, even if you don't have a clue right now.
Magic Keys Radio
Nov 21, 2008 Magic Keys Radio
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The "Give Thanks" Edition. We'll be talking about what we and other nonprofit communicators should be thankful for. Come share what you are thankful for, whatever that may be . . . certain people, resources, situations, trends, you name it.
Magic Keys Radio
Nov 14, 2008 Magic Keys Radio
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Get tips on interviewing and writing profiles about the people involved with your nonprofit.
Magic Keys Radio
Oct 31, 2008 Magic Keys Radio
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Halloween edition. Scary stuff in nonprofit marketing! (This show contains another blooper at the end - we weren't sure when the recording stopped! Yes we are still learning the system!)
Magic Keys Radio
Oct 3, 2008 Magic Keys Radio
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Marketing your nonprofit. Do good and do it right! How to get publicity for your good cause.
Magic Keys Radio
Sep 19, 2008 Magic Keys Radio
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This week we discussed how to hone your message down into just a few words. Nonprofit tagline expert Nancy Schwartz of GettingAttention.org was our featured guest and she shared what she learned from reviewing literally thousands of nonprofit taglines this year. PS -- Kivi gave out the wrong date for the Email Newsletter Basics Webinar during the show. It's really on September 23, 2008.
Magic Keys Radio
Sep 12, 2008 Magic Keys Radio
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Special guest Gail Perry joins Kivi and Claire for an exciting show about...parties! Yes, parties. You may call it a "fundraiser" or "event" -- but Gail says...why host another fundraiser when you can invite your donors to the best party in town? From creating buzz to saying thank you...Gail Perry is the go to gal. She is a nationally recognized fundraising expert and author of "Fired Up Fundraising; Turn Board Passion into Action." And as always, we'll take your...
Magic Keys Radio
Sep 5, 2008 Magic Keys Radio
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Your nonprofit is doing great work, but no one's paying attention? It might be because you aren't telling your story in the right way. During this week's show, we'll talk about nonprofit storytelling. As always, we'll take your nonprofit marketing questions live. Get you message out there with the help of Nonprofit Marketing Guide's Kivi Leroux Miller and Claire Meyerhoff. *Post Show Note* This episode contains our first major blooper when Claire temporarily lost her phone connection! No the...
Magic Keys Radio
Aug 29, 2008 Magic Keys Radio
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It's our official launch show! Magic Keys Radio is on the air! Put us on your Friday to-do list. During this week's show we'll talk all about press releases -- why nonprofit press releases are usually really awful and the easy things you can do to make yours great. Plus, as always, we'll take any of your nonprofit marketing questions live on the air.
Magic Keys Radio
Aug 15, 2008 Magic Keys Radio
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Thank yous to donors and supporters is the theme of this week's show. We discuss the importance of thank you notes, how to make them stand out. We also talk about what makes a good photo or good video (people doing something!). Claire talks about how the Wake County SPCA got press coverage by connecting to current headlines and we answer a caller question about sending renewal notices out right after a special appeal.
Magic Keys Radio
Jul 18, 2008 Magic Keys Radio
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This week we discuss bad writing in the nonprofit world and what you can do to make your writing better. As always, we also look at a nonprofit in the news.
Magic Keys Radio
Jun 12, 2008 Magic Keys Radio
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It's our very first show! We explain what the Magic Keys are, and talk about several common nonprofit marketing questions, including annual reports, brochures, and thinking about what your audience really cares about. We also analyze two news stories featuring nonprofit organizations and answer a caller question about promoting a brand new nonprofit.